The Ontario Lottery will launch PlayOLG.ca, quickly which has taken over four years from conception to completion, is big on responsible gambling features.
A new Ontario lottery will soon make the province that is canadian 5th to launch a completely regulated online gambling platform, using the announcement that PlayOLG.ca, operated by the Ontario Lottery and Gaming Corporation (OLG), is to launch ‘in the coming weeks.’
PlayOLG.ca is currently available to the 50,000-odd players of OLG’s Circle Rewards Program, who were emailed on earlier this and asked to offer feedback ahead of official launch week. The site will have a selection initially of slot games and table games, such as video poker and roulette, as well as lottery services and products. These will be accompanied into the future by poker, bingo and sports betting.
It’s been a road that is long regulation for Ontario, which first announced its intention to offer online video gaming back 2010 as an extra source of income to plug the budget deficit.
The so-called ‘gray market’ has a huge customer-base in Canada, which includes usually turned a blind attention to its citizens gambling on offshore web sites, but Ontario believes it is losing out as a result. With an estimated half-million Ontarians gambling regularly on sites like PokerStars (recently acquired, of course, by Toronto-based Amaya), that’s somewhere between $400 million to $500 milli